The United Kingdom’s data protection law allows the use of personal data where the benefits (or ‘legitimate interests’) of doing so outweigh the possible negative implications for the relevant individuals. If you object to us using these grounds you can do so at any time as explained in section 9.
The benefits that are being pursued are:
We have an interest in promoting our services to our clients and potential clients by email, telephone and post.
4Data Solutions is a UK-based technology reseller and professional services business that offers highly experienced Big Data experts who have years of international experience designing, building, customising and supporting all sizes of data platform for Security, Compliance, Business Analytics, IoT, and IT Operations and Service Management. 4Data Solutions needs to market its services to existing clients and potential clients to grow and generate profits. Generating profits enables 4Data Solutions to contribute to the economy by paying taxes in the countries in which it operates, pay its staff and reward them for the great work they do and reward its investors for having the confidence to invest.
To achieve these aims 4Data Solutions has a legitimate interest to process personal data to identify clients and potential clients, who are in job roles that are likely to use our products and services and market to them, either by phone, email or post. To establish Legitimate Interest as a lawful basis for processing personal data for these purposes, a Legitimate Interest Assessment was conducted.
Helping people learn about services that might be of use to them
Our clients and potential clients have an interest in learning about services that they might find useful.
Maintaining and using our business relationships; understanding and keeping in touch with our clients and suppliers
We have an interest in maintaining and making use of our relationship with you. For example, if you work for one of our clients we may need to contact you in connection with one of the services that your employer has purchased from us. Or if you work for one of our suppliers we may need to contact you about a service that your employer supplies to us. We also have an interest in understanding what kinds of people use our services and how they use them so we send you a customer feedback survey.
Like any commercial organisation, we seek to earn revenue through the services that we provide to our clients. To do this we need to maintain records of prospective, current and past clients and our suppliers. We may also contact you to ask if you might be interested in being a guest speaker, sponsoring one of our events or advertising on our sites.
In some circumstances, we may have other grounds to process personal data. These are set out in the following table, along with examples of the circumstances in which they might apply.
We may in some circumstances rely on your consent. For example, before cookies are set on this website (see our Cookies Notice). Also when you sign up for our email newsletter. You will be specifically asked whether you agree to us using your data in specific ways in these circumstances. You can withdraw the consent and ask us to delete your information at any time – please see section 9.
Necessary for the performance of a contract with the relevant individual, or to take steps for entering into a contract
If you enquire about or sign up for one of our services, it will often be necessary for us to use your details so that we can provide that service. This includes facilitating your attendance at one of our events or webinars or facilitating access to one of our online courses.
Necessary to comply with a legal obligation
Regulators, government bodies and courts have powers to order us to provide information and, like any other organisation; we sometimes have to comply with their requests.