When it comes to building applications intended for public facing use, high levels of security need to be baked in, but it can be a challenging balance to implement robust security controls without damaging the user experience.
Traditional security controls designed for enterprises often aren’t a good fit for consumers. Customers want to be able to get access to services and execute their actions quickly and without any hassle. However, the reality is one of the biggest vulnerabilities to internet applications are the users themselves, and specifically their password behaviour.
End users don’t understand the risks associated with weak password choices, or that using the same password across multiple applications introduces a security risk to your online service, but more importantly they don’t really care.
Weak password choices and password reuse amongst internet applications remains a top security threat to online service providers. ARC is specifically designed to minimise that threat with zero impact on the user’s authentication experience.